This proposal for a trench coat, now a proper fashion, it seems to me particularly interesting because it comes from K-WAY, a brand known just because it was claimed since the 70's in onwards. K-WAY has become a very popular brand for a long time then it was considered a low profile and at least in Italy has almost disappeared. Perhaps this is another attempt to popularize trench in a "disruption", that retrieves something old fashioned with a proposal for a very trendy color. 
